Women vs Walmart - 1358 Words

WOMEN VERSE WAL-MART Women Verse Wal-Mart, the Largest Class Action Lawsuit in History Jeremy Banks LEG100 October 31, 2012 Professor, Harden WOMEN VERSE WAL-MART Abstract Women nationwide have joined a class action lawsuit against Wal-Mart. The women are suing based on gender bias. They claim men are promoted faster and receive higher pay. This is especially noticed in the management ranks. The lawsuit could have been avoided with better training within the company. If the company trained managers in different or better ways of evaluation, the situation would have been avoided. The other training managers need is that is documentation. Everything that happens to an employee from the date of hire to the end†¦show more content†¦The ethical considerations for a gender bias lawsuit can be difficult. First, there is the ethics held by the person who feels discriminated against and then you have the workplace as a whole. In the book â€Å"managers and the legal environment† it says WOMEN VERSE WAL-MART â€Å"the law does not prohibit all â€Å"bad† behavior. An action that is unethical may nonetheless be legal† (Bagley/Savage, 2010). Ethics is defined as the set of moral principles or values that defines right and wrong for a person or group. The problem with ethics in today’s world is most employees do not believe their organizations leadership is ethical. The other consideration is one of mistrust. Employees are afraid to report anything for fear of retaliation. Companies should think about having an ethics program. Essentially, ethics programs are meant to affect how people think about and address ethical issues that arise on the job. Gretchen Winter, vice president of business practices at Baxter International, puts it this way: By providing employees with ethics standards, training, and resources to get advice, organizations seek to create a work environment where (1) it’s okay for employees to acknowledge that they have an ethical dilemma, and (2) resources are readily available to guide employees in working through such dilemmas before making decisions (Joseph, 2000). In the workplace, there are two types ofShow MoreRelatedWalmart Vs. Macy : A Different Shopping Experience981 Words   |  4 PagesWalmart vs Macy: A Different Shopping Experience We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathersRead MoreCase Study : Walmart Case Study1252 Words   |  6 Pages Walmart case study To start of my case study, I’ll give you a brief history of Walmart’s background and what they do as a company, I will reiterate some of their contributing to society. I’ll also touch on some of the information I learned in the article and my take on it. Per the case study article Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in the world. Currently Wal-Mart operates over 4Read MoreDollar General900 Words   |  4 Pages( ¶2). Alexander’s list covers more price comparisons, but these three items alone show a savings of $3.09 to the customer. Customers The customers of Dollar General come in all ages and both sexes, but the majority entering Imboden’s facility are women. Approximately 80-85 percent is female. The income level for the customers at this facility is from low-, middle, and fixed incomes. This was determined from observation and knowledge of the people entering the store. Most of the customers observedRead MoreEssay on Where Are Womens Rights?1616 Words   |  7 PagesWhere are Women Rights? Did not God create everyone equal and gave them his or her rights? Did God ever say that people should treat every human differently based on his or her gender? Who does not know about gender discrimination? Gender Discrimination, which is also called sex discrimination, was gone in the twentieth century right! This is not true. Gender discrimination still exists today around the world in many countries including the United States. Women are being discriminated directlyRead MoreDiscrimination : Women And Color Discrimination Essay1694 Words   |  7 Pageswent into Influence one year after it was announced. The Glass Ceiling is also a form of gender discrimination. The term refers to the invisible barriers that prevent women from climbing the ranks of management because the upper level and executive positions are given to men. (Workplace discrimination women- N.P. Article pg.3). Women were discriminated on by their looks, for being too old, for not being sexy enough, or not being pretty enough. An employer might hire an attractive woman over otherRead MoreThe History of Walmart Essays2030 Words   |  9 PagesIn 1950, former J.C. Penny employee, Sam Walton opened Walton’s Five and Dime in Bentonville, Arkansas. By 1965, in the same small town Walton would open the first Walmart store unknowing that his investment would become the world’s largest retailer. By keeping sales prices low Walton was able to get ahead of the competition and successfully opened an additional store within the same year. Walton’s success continued and by 1967 his chain of stores had grown to 24 locations, and was bringing in aboutRead MorePotential Stakeholder Decision : Wal Mart1111 Words   |  5 Pagesassociates in 2013, 51% of new hires were women and 49% were people of color. †¢ Emergency preparedness: Collaboration with the United Nations Office for Disaster Risk Reduction to leverage best practices in helping build resiliency in communities around the world. While these points are instrumental to the sustainability of Wal-Mart as a company, it begs the question why. For instance, why does the company place such significance on ensuring to hire women? A little research can provide the answerRead MoreCurrent Ethical Issue in Business1476 Words   |  6 Pagescompany. It is surprising to see so many discriminating issues within the company. Women working for the company are consistently treated unfairly, yet other issues exist. It is as if Wal-Mart has fallen into the negative economic routine. The company is guilty of everyday social discrimination; gender discrimination is just one main focus of our discussion. The affects of gender discrimination affect how women are treated, their income, and company policies. Women’s Rights have been anRead MoreWalmart s Reputation For Unfair Labor Practices1922 Words   |  8 PagesWalmart is the one of the biggest retailers in the United States and one of the foremost and influential corporations in America. It has become one of America s most successful retail chains by offering â€Å"everyday goods at low prices† for middle and lower class families. Even with all of its financial success, the company cannot open a store without dealing with an abundance of protest groups. Walmart always overcomes these groups, but nonetheless there is always opposition against them. WalmartRead MoreIs It Ethical or Unethical to Shop at Walmart?2963 Words   |  12 Pagesit ethical or unethical to shop at Walmart? â€Å"If we work together, we’ll lower the cost of living for everyone†¦ we’ll give the world an opportunity to see what it’s like to save and have a better life.† –Sam Walton (â€Å"What We Do†) Walmart was founded on the belief stated above by its founder Sam Walton in 1962. â€Å"Saving people money, so they can live better,† was the main objective when Sam Walton opened the doors to the first Walmart (â€Å"History†). Today, Walmart is the world’s largest retailer and

Overview of Purple Hibiscus by Chimamanda Adichie

Throughout the centuries, the roles of Nigerian women have continuously evolved. During the pre- colonial era, women in Nigerian tribes were not only child bearers and wives, but also free adults. They played critical roles in food preparation, weaving, pottery, and the economy. However, the impact of British rule in Nigeria made a significant shift from the pre-colonial to the post- colonial era. The influence of the Catholic Church, Western style education, patriarchal government and modern ways of making money took a major toll in a woman’s role in society. In Chimamanda Adichie’s novel, Purple Hibiscus, Mama Beatrice and Aunty Ifeoma are dynamic female foils who represent opposite sides of spectrum in post- colonial feminism. Mama†¦show more content†¦In the terms of colonial European men, the dependency of men showed respect and increased their patriarchal power. In Purple Hibiscus, Mama Beatrice fully relies on Papa Eugene for her luxurious home, Mercedes Benz, and figurines. However, everything comes with a price; Mama is powerless and inferior to Papa. Mama Beatrice endures and is manipulated by Papa’s physical and mental abuse. Colonial missionaries also introduced westernized schools. Colonial policies not only encouraged male dominance, but also Catholic traditions and influences. In Adichie’s novel, Papa Eugene, Mama Beatrice and Aunty Ifeoma all attended and received a Catholic education. Out of all the characters, Papa Eugene received the most influence. Papa Eugene’s abusive nature stems from his days as a student in a Catholic boarding school. Growing up, Papa was abused by the priests for his sins and wrongdoings. Influenced by his past in Catholic school, Papa did the same to his wife and children whenever they misbehaved and disobeyed his rules. Papa Eugene was stern and strictly ordered his family and has his wife and children behave submissively (Adichie). Papa’s impulse to control his wife and children and contradictory religious beliefs serves as a parallel to how British colonialized Nigeria. In 1945, Nigeria was ruled by policies of the British and Mama Beatrice’s family is dictated by the hands of Papa Eugene. On October 1,Show MoreRelatedCultural Practices between Men and Women in Nigeria1858 Words   |  8 Pagesrights are labelled as irresponsible, ‘feminists’ or the male society blames the rebelliousness on hormones, but â€Å"literature has proved a worthy tool in interrogating the female condition†. (Chukwuma 2006). Novelist and short story writer Chimamanda Ngozi Adichie captured the essence of stereotyping in a talk titled, The Danger Of The Single Story, she gives an account of how she discovered her original cultural voice and she informs that â€Å"if we hear only a single story about another person or country

Anne Sexton Free Essays

1) The speaker is Anne Sexton, IMO. This poem is one of Anne Sexton’s strophic poems, with a clear rhyme scheme and stanza order. The speaker is insane, yet she is able to maintain a sense of reality. We will write a custom essay sample on Anne Sexton or any similar topic only for you Order Now She identifies with female oppression. â€Å"Her Kind† was written to lay out Sexton’s despair towards the world, while coping with mental illness. 2) â€Å"I have been her kind† means that she closely identifies with each type. This, I believe, is Sexton’s transference of her many selves into the poem. She was, in her mind, many different personalities. 3) In the first stanza, the figure is obviously a witch or someone who has beliefs that go against what society dictates, maybe a vixen. In the second stanza, the figure is the woman who keeps a nicely stocked home is misunderstood for reasons such as the loss of independence. The last stanza is an allusion (I believe) to Joan of Arc who was burned at the stake for trying to be more than what society deemed a woman should be. Anne Sexton often uses references to her admired her greatly. Sexton wrote this poem in such a manner that it will continue to speak to and empower women everywhere. She is looking into a looking glass and identifying with all women and with all aspects of her own mentally ill mind. Her state of mind is one of despair, loneliness, and her feelings of being an outcast. Anne Sexton battled depression and dissatisfaction with her place in life all of her life. How to cite Anne Sexton, Papers

Math and Music Essay Example For Students

Math and Music Essay Math can be used in music in many different ways. Music theorists often use mathematics to understand music, and although music is evidently abstract in modern mathematics, mathematics is the basis of sound and sound itself in its musical aspects exhibits a remarkable array of number properties. The average person lacking in great knowledge of math and musical theories would not categorize mathematics with music. In actuality, math and music are related, and we use this to describe and teach and learn music without even knowing it. This research paper will e proving the relationship between math and music, and how one is used to assist the other. Music is read in ways very similar to how math symbols are read. Music, wrote the great 17th-century German mathematician Gottfried Leibniz, is the sensation of counting without being aware you were counting. Musical pieces are divided into sections called measures, or bars. Each measure contains an equal amount of time. These measures are further divided into equal portions called beats. These are all mathematical divisions of time. Furthermore, fractions are used in music to indicate he lengths of notes. The time signature is usually written as two integers, one above the other. In other words, these are fractions. The time signature indicates the rhythm of the piece. The number on the bottom, or the (denominator), tells the musician of the note with a single beat count. The top number, or the (numerator), tells the musician of the number of notes in each measure. Numbers are vital in musical pieces. But there is more to the mathematical and musical relationship than counting, and beats, and time signatures. As the French baroque composer Rammer declared n 1722: l must confess that only with the aid of mathematics did my ideas become clear. When we realize and further discover the mathematical foundations in music, we are able to gain much more in-depth knowledge on the structures of music and sound. An important factor in sound is frequency. Frequency is the rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light), usually measured per second. The most common unit of frequency is the hertz (Hzs). When we hear two notes an octave apart, we feel like we are hearing the same note. We even give them the same name. This is because the frequencies of these two notes are in an exact 1:2 ratio. It vibrations and weights. He was then able to discover that the pitch of a vibrating string is and can be controlled by its length. Ultimately, the shorter the string, the higher the pitch. This is w hy stringed instruments, such as the guitar or cello, are tuned tighter on certain strings, to create a higher or lower pitches. Pythagoras also realized that the notes of some frequencies sound best when played together with overall other frequencies of the same note. For example, notes of GHz sound best with notes of GHz, and so on. From this, we can find harmony. Harmony occurs when two pitches/sounds vibrate at frequencies in small integer ratios. For example, the middle C and high C sound good together, because high C has twice the frequency of middle C. It is a 1:2 ratio, or the octave. Middle C and the G right above sound good together because the frequencies of G and C are in a 3:2 ratio. This is also called the Perfect Fifth. Another ratio is the 4:3; Perfect Fourth, and the Pythagorean whole tone; 9:8. These pure integer ratios help us see deeper into the realms of harmony, and why certain notes sound good with others when heard by ear. The OCTAVE; 1:2 RATIO is the most basic ratio in music. It is basically the relationship of one thing vibrating twice as much as the other (hence the 1:2). If you play a string, then stop the string at half its length, it will sound exactly an octave higher. If you play a string, then play another string that is exactly twice its length, it will sound an octave lower. .uf5630c4dfb95d14df4d777cc79e81b68 , .uf5630c4dfb95d14df4d777cc79e81b68 .postImageUrl , .uf5630c4dfb95d14df4d777cc79e81b68 .centered-text-area { min-height: 80px; position: relative; } .uf5630c4dfb95d14df4d777cc79e81b68 , .uf5630c4dfb95d14df4d777cc79e81b68:hover , .uf5630c4dfb95d14df4d777cc79e81b68:visited , .uf5630c4dfb95d14df4d777cc79e81b68:active { border:0!important; } .uf5630c4dfb95d14df4d777cc79e81b68 .clearfix:after { content: ""; display: table; clear: both; } .uf5630c4dfb95d14df4d777cc79e81b68 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf5630c4dfb95d14df4d777cc79e81b68:active , .uf5630c4dfb95d14df4d777cc79e81b68:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf5630c4dfb95d14df4d777cc79e81b68 .centered-text-area { width: 100%; position: relative ; } .uf5630c4dfb95d14df4d777cc79e81b68 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf5630c4dfb95d14df4d777cc79e81b68 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf5630c4dfb95d14df4d777cc79e81b68 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf5630c4dfb95d14df4d777cc79e81b68:hover .ctaButton { background-color: #34495E!important; } .uf5630c4dfb95d14df4d777cc79e81b68 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf5630c4dfb95d14df4d777cc79e81b68 .uf5630c4dfb95d14df4d777cc79e81b68-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf5630c4dfb95d14df4d777cc79e81b68:after { content: ""; display: block; clear: both; } READ: Music and second language acquisition EssayThe result is 2, and then the previous fixed number is added to the current sum. The sequence grows exponentially using the same pattern. Here is a formula that helps us easily put this sequence into practice. Using this formula, we can conclude that the first 6 numbers of the Sequence would So the question is, how is this sequence used MUSICALLY? The Fibonacci numbers and sequence are often found in the timing musical compositions. Music can be composed through three known methods using Fibonacci. There is the Binary Method, the Note to Number Method, and the Best Ratio Method. I will be expanding further on the Best Ratio Method . This method involves the use of beats thin a musical time frame in order to achieve a golden ratio hierarchy through the Fibonacci Sequence. For example, the composer might choose to use 4/4 time, meaning 4 beats per measure, to compose their piece. In relation to the length of a note orbeat, the composer may have: 1 whole note per measure 2 half notes per measure 4 quarter notes per measure 8 eighth notes per measure 16 sixteenth notes per measure 32 thirty-second notes per measure 64 sixty-fourth notes per measure In the first bar or measure, you would have a single whole note which would mark 4 beats. The next measure would incorporate two half notes marking the 4 beats. It is by the third measure that the golden ratio starts to form as a result of the sequence. In the third measure two quarter notes are used and one half note is used marking the 4 beats. The fourth measure will contain four eighth notes and one half note marking the 4 beats. The fifth will contain eight eighth notes marking the 4 beats. The next and final section will contain twelve sixteenth notes and one quarter note marking the 4 beats within a measure. It can be noted that the number of notes laced within each measure thus far has incorporated a number in the Fibonacci Sequence. Measure 1 = 1 note Measure 2 = 2 notes Measure 3 = 3 notes Measure 4 = 5 notes Measure 5 = 8 notes Measure 6 = 13 notes reached and Fibonacci music is successfully composed! Although at first glance, we would not put math and music together, after a deeper scope into the matter, we can conclude that mathematics play a huge role in music. Music is actually extremely mathematical; every aspect of it ruled by a principle based on mathematics. The discovery of frequency (by Pythagoras) gave us whole new outlook on sound and music. Beats being the mathematical divisions of time. Musical patterns based on mathematical sequences. These few factors prove to us that math is, in fact, needed to make music delightful. Math is needed in order to make a melody perfect to our ears. Essentially, math is needed in order for us to even listen to music. We use math to complete perfect harmonies, and to play beautiful music on our instruments. Math is all around us. Music is amazingly mathematical, and mathematics are amazingly musical.

Rotana Hotel Management

The corporate profile Rotana hotel management is a limited corporation operating as hotels and resorts Management Company in Middle East and North Africa regions. The company assets total over seventy facilities within twenty-six cities in Middle East and North Africa regions.Advertising We will write a custom report sample on Rotana Hotel Management specifically for you for only $16.05 $11/page Learn More The corporation is headquartered in Abu Dhabi UAE where it originated. The company sales and marketing strategy aims to be effectual and practical in maximizing the expansion of each property’s market share. Rotana hotel chains consist majorly of five star hotels with over thirty-five luxury guest rooms. Rotana hotel chains specialize majorly in servicing business and corporate clients. The hotel chains service the business communities around the cities they operate in and visiting corporate travelers especially in major cities in Middle East an d North Africa. The key clientele of the Rotana hotel management are corporate clients coming from domestic and international markets within the travel trade segments. The strategic locations of the properties are vital for their success due to their accessibility and proximity to other social services. In addition, the repeated business the hotel management receive annually and the customer loyalty are vital to its success. Rotana hotel management is committed to offering its guests the most current technical business facilities both within the hotels conferences facilities and inside the rooms. Situation analysis Marketing strategy Corporate mission Rotana hotels management is dedicated to offer its clients high quality and standard services. Offering quality and value to the quests is above everything in Rotana hotel management. The hotel management also recognizes their place in communities they operate and will always work towards developing cordial relationships with these com munities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Above all, the management will always respect and protect the environment of these communities. Rotana hotels management will strive to create and add more value not only to their clients but also to its suppliers, owners and the shareholders. Moreover, the management will continue to honor the hotel brand values while encouraging all the staff to widen their scope in an atmosphere of conviction and faithfulness. Market research and knowledge Rotana hotel depend mostly on corporate guests primarily guests from travel trade. With the current situation in the Middle East and North Africa where most of the hotels are situated, the market is expected to grow. Moreover, with the continuous growth of the Middle East economies, corporate travels are also expected to grow thereby expanding the market. With these high expectations, Rotana ho tel management must continue to focus on offering exemplary services to its clients at reasonable rates to build up customer relationships that go beyond one stay. However, the hotel management is facing stiff competition from other group of hotels mushrooming in Dubai and Abu Dhabi. Therefore, the hotel management must offer competitive room rates to maintain and attract other clientele. The survival of Rotana hotel management in this highly competitive environment will depend on the client’s loyalty to the corporate brand. Thus, the brand must continue to provide quality, value, and deliver on its promises.Advertising We will write a custom report sample on Rotana Hotel Management specifically for you for only $16.05 $11/page Learn More Customer profiling Rotana hotel management is committed to offer value and benefits to its clients. Above all, the management is committed to offer standard services and facilities at affordable prices, which is according to the customers’ needs. Moreover, Rotana hotel management will always continue offering its guests with exemplary personal services as well as the reliable recognition that they always need. In fact, it is in Rotana where guests are given more recognition. Above all, guests are provided with relaxed and luxurious environment ideal for business purposes. Guests are also given an opportunity to develop personal relationship with the hotel that will result in increased efficiency, reliability, and value for their money as well as providing them with support they require at any given time. Market analysis The researches indicate that over 68% of the travelers are aware of the presence of Rotana hotel management. This number is continuously growing and is expected to reach its peak in the next few years. The market trends also indicate that the target market is growing at a steady and considerable rate. The travel trade has grown averagely within the rate of 6-7% in al l the countries where Rotana has facilities and at 9% in areas, it expects to put up new facilities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The projected growth in the last five years has been slowed by world events. However, the current trends indicate that this growth rate will increase. Once it steadies, it is expected to increase with the increase in economic activities in the region. Porters Five Forces To facilitate the analysis of the industry and surroundings in which Rotana hotel management operates, the five forces model proposed by Porter will be applied. In other words, the Porters five forces approach will be utilized in evaluating Rotana hotel management competitiveness in the market (Porter 17). The customers bargaining power The Rotana hotel management products and services can easily be substituted with other services being offered by competing hotels at any point in time weakening the Rotana hotel management control. The buyers of the Rotana hotel management services majorly constitute business and corporate travelers that in the last few years have reduced drastically. This clientele are the end users . Therefore, it can be concluded that the buyer’s power is quite high (Porter 17). Bargaining power of suppliers Firms within the hotels industry mainly deal with suppliers of highly perishable products. However, these companies may integrate to form a new competing company. Furthermore, firms such as Rotana hotel management are not capable of switching between supplying companies quickly and cheaply. This makes the bargaining power of suppliers rather high (Dunning 7). New entrants threat Because of renewed competition, Rotana hotel management had to go into additional cost to maintain its brand loyalty and promote new products. However, hotel clientele tend to be indifferent based on brand differentiation. There is an easy switch of networks among the non-loyal subscribers. This presents low product differentiation and barrier to entry (Dunning 7). Competitive rivalry within an industry Hospitality is one of the highly competitive industries in the world. Majority of local hotels like Rotana hotel management find it easy to set up since they could utilize their market leadership capabilities (Wernerfelt 175). However, the foreign companies have an advantage in both technological and financial capabilities. Regarding the market accessibility, hotels are free to sell their brands to the consumers. The intense competition will lower Rotana hotel management control particularly, the prices of its services. Threat of substitute products There are several similar products offered by other hotels in the industry. Therefore, the threat of substitutes to the Rotana hotel management services is quite high. Rotana hotel management products demands are threatened by substitutes from other hotels products. In the condition that there is increased threat of substitute, there would be variety of alternatives. This presents disparaging situation to the corporation. Rotana hotel management utilizes strong promotions in order to increase their brand loyalty and capture a considerable market share (Aiginger 64). SWOT analysis Strengths Rotana hotel management has well established differentiated strategy that distinguishes its products and services from its competitors. Moreover, the corporation has flat decentralized structures that eases management and reduces costs. In addition, the management and staff consist of diverse skills, which is resourceful to the Rotana hotel management (Davies and Ellis 1190). The shared values of the hotel management are easily understandable and well communicated to all members of the staff. This is combined with strong and participative culture of all the stakeholders. All the staffs in Rotana hotel management are highly skilled and experienced, motivated and specialized. The personnel consist of a well-trained team that is proud, respects, and promotes the corporation brand values. The staff of the corporation presents the brand values bring about brand loyalty in the midst of existing and new clients (Fyall and Garrod 23). The corporation also enjoys a strong reputation both within the domestic and international markets because of quality, reliability, and exemplary services to its clients. Weaknesses Rotana hotel management differentiated strategy need to be well communicated both at the local and international markets. Moreover, seasonal staff turnover need continuous training and orientation, which might be costly to the corporation. Some of the hotels rooms need renovation regarding putting in place technical equipments that support client’s services. The environment the chain of hotels operates is high volatile depending on the political climate each country presents in the Middle East and North Africa. Opportunities There are growth opportunities in the industry after long duration of slouch. Opportunities are also available in some countries such as Hong Kong and Russia where similar model of hotels are yet to be established. Moreover, direct competitors have been absorbed or merged with other thereby providing a vacuum for Rotana hotel management to thrive. In addition, Rotana hotel management has already established strong and long-term relationship with the suppliers thereby reducing most of the supply costs. It is in Rotana hotels where guests enjoy personal services and quality. This has enabled the corporation to enjoy repeat corporate business. Therefore, guest dependency so far established and developed is another opportunity for the Rotana hotel management. Threats It is easy for new competitors to enter this market with similar products and brand. This poses a potential threat to the Rotana hotel management. New entries can either be from both domestic and international firms. In addition to the threats of new entrants, substitute products offered by small and medium sized hotels and larger corporations are currently fully furnished with facilities that Rotana hotel management also offers. Another threat is the slow growth of economy and some of the political instability being experienced in most parts of the Middle East and North Africa. This instability may cause some of the guests shy away from travelling to the Middle East where most of the hotels situated. Product strategy and branding Rotana hotel management brand development and operations strategy is highly aggressive. The strategies are currently being administered in Middle East and North Africa states. The strategies depend heavily on structures that have been put in place to keep up its reliability and existence on the Middle East and North Africa regional mass media, and worldwide satellite televisions. The product and branding strategies has also been achieved through recurrent efforts and partnerships with marketing organizations around the world. Market Communications and CRM The marketing strategy provides opportunity for the corporation to communicate its brand values, foster close relations with its clientele as well as other stakeholders and to be eff ective in identifying the needs of the customers. The corporation communicates its brand through its own PLCRS (Private Label Central Reservations System) as well as the internet technologies. The PLCRS system provides instant messaging to all the communication tools that maintain its presence in Middle East, North Africa and around the world. The constant use of internet technologies provides a medium for hotels rooms reservations, customer relations, and online sales. Macro-environment Political factors Not only internal factors but also external environmental issues affect Rotana hotel management. These include political factors, economic, social, and technological factors (Hartline 99). Like any other industry or business, Rotana hotel management requires politically stable environment in order to achieve its goals. In a stable political environment, any industry or business will thrive since they will generate revenue. Political stability has only been experienced by hotels sit uated in Abu Dhabi, Qatar, UAE and those in Saudi Arabia. However, those in Iraq and North African have experience intense political instability thereby reducing revenue generated considerably. Economic factors The recent economic recessions in Europe and other trading partners has resulted in many smaller business oriented hotels chains going under (Reid and Bojanic 71). The reason is that travelers have reduced considerably and few businesses are transacted. In addition, these hotel chains do not have supportive infrastructures as larger hotels do. Fortunately, Rotana hotel management has considerable infrastructures that can support underperforming facilities. Therefore, economic recession not only affected smaller hotel chains but also larger ones including Rotana hotel management. Social factors Costs determine business and corporate travels. Since costs are continuously increasing, guests are constantly seeking value for their money (Reid and Bojanic 71). This is the reason wh y Rotana hotel management has come up with differentiation strategy. Another important social factor is culture. Most of the Rotana hotel management facilities are located in Arab countries where culture is different and highly restricted. Technological factors All Rotana hotels have been fitted with the modern reservation systems to add quality of services to the clients. The installation of on board reservations systems has to be integrated with the hotels central reservation systems to fully operate. The installations of such systems are always costly and require huge investments. Internal-environmental factors Rotana hotel management structure The corporation has adopted flat decentralized structures that have been perceived as simplifying management and reduces costs. Each hotel operates as a distinct entity with its own staff management strategies and culture. The reason why the corporation has flat decentralized structures is that each hotel operates in different administrati ve and economic environment. Even though much of the operations have been decentralized, they have been integrated with central systems. Rotana hotel management culture Despite operating in different cultural environment, the corporation encourages participative culture among its staff and all the stakeholders. All the stakeholders are encouraged to contribute positively to the development of the corporation and promote its values. The provision of quality services, promoting brand loyalty and adding value to the services offered are encouraged among the staff, suppliers, as well as shareholders. Rotana hotel management leadership and resources The greatest asset of the firm is its leadership and staff. All the staffs in Rotana hotel management are highly skillful and knowledgeable, aggravated and expert in his area. The diverse skills, management, and staff are resourceful to the corporation. The well-trained personnel promote the corporation brand values. In essence, the corporati on leadership depends entirely on its staff while the staff operates under good leadership. The leadership roles and resourcefulness of the staff are integrated and this makes it possible for the corporation to achieve its goals (Nijssen and Frambach 117). The effectiveness of the corporation marketing strategies The corporation marketing strategies are designed to resourcefully and effectively maximize the expansion of the entire facilities market share. In addition, the strategies have generated the sales targets and delivered the brand value and messages around the world. The key objective of the marketing strategy is to attract guests and corporate clients into the Rotana hotels. Moreover, the marketing strategies are aimed at setting up and preserving individual links with significant travel operators in all its market segments. In essence, all these objectives have been achieved. However, some of the strategies that have been put in place have proved costly to the firm. Ignori ng the competitive structure, product positioning and appropriate market analysis has contributed negatively to the marketing strategy (Handlechner 67). Recommendations An inquiry into the overall supply chain of the corporation reveals that the number of new entrants will increase considerably leaving the hotel operators with less concern to take advanced benefits of the market share. Nevertheless, it has never indicated the closing stages of development as the target market is estimated to increase up to ten percent in the next three years. Furthermore, new hotel operators within the industry depend on value addition as a means of penetrating the market. In line with the increasing commerce in the region and around the globe, the need for hotel services will also rise in the coming years. The fact that major players in the industry dominate the market share in Middle East and North Africa regions does not necessarily mean that they are the only contributors in the regions hospital ity sector. The in-depth analysis on their operations and business activities as well as the recent developments is highly required. Rotana should consider putting in place strategies that will increase its competitiveness in the global market place. That is, its strategies should be visible within the global context (Handlechner 78). Besides, the corporation operations must be geared towards increasing the customer value. Its services and products must be differentiated from those of the competing firms in addition to continuous provision of quality services. Moreover, the corporation must focus on creating, communicating, and delivering the value offerings to the target market. In its differentiation strategy, the firm must position its products and services in such a way that the clients understand the ability to fulfill their needs. Pricing is critical in this strategy. Customers will always go for high quality and high quality attracts high prices (Hartline 234). However, for t he corporation to remain competitive and attain its goal of offering high quality and value to its customers, its products, and services must be at reasonable prices. In essence, it must position its products in feasible locations (Handlechner 117) (see the generic price-quality perceptual diagram in the appendix). Customer focused survey Q1. Please rate each aspect of our service (tick) The time taken to speak with our support desk staff Very long Long Moderate Short Very short The staff’s expertise in solving your problems Excellent Good Fair Poor The staff’s professionalism/courtesy Excellent Good Fair Poor The staff’s interest in solving your problems Very interested Interested Fairly interested Not interested The overall time it took to solve your problem Very long Long Moderate Short Very short Q2. Please point out how satisfied you are with our overall services. The hold time it take to be serviced Very long Long Moderate Short Very short The staff’s expertise in services provision Excellent Good Fair Poor The staff’s professionalism/courtesy Excellent Good Fair Poor The overall time it took to be serviced Very long Long Moderate Short Very short Q3. Do you consider thoroughly serviced? Yes No Q4. Was your issue sorted out immediately you contacted support staff? Yes No Q5. Have you seen or use our online support web site before? Yes No Q6. Please provide a general remark on how you would like our services to be improved or other services to be provided Works Cited Aiginger, Karl. â€Å"Competitiveness: from a dangerous obsession to a welfare creating ability with positive externalities.† Journal of Industrial Trade and Competition, 6.3 (2006): 63–66. Print. Davies, Howard and Ellis Paul. â€Å"Porter’s competitive advantage of nations: Time for the final judgment?† Journal of Management Studies, 37.2 (2000): 1189–1213. Print. Dunning, John. à ¢â‚¬Å"Internationalizing Porter’s Diamond.† Management International Review, 33.4 (1993): 5-13. Print. Fyall, Alan and Garrod Brian. Tourism Marketing: A Collaborative Approach. Bristol: Channel View Publications, 2005. Print. Handlechner, Manuel. Marketing Strategy. Munich: GRIN Verlag, 2008. Print. Hartline, Michael. Marketing Strategy. Farmington Hills, MI: Cengage Learning, 2010. Print. Nijssen, Edwin and Frambach Ruud. Creating Customer Value Through Strategic Marketing Planning: A Management Approach. New York: Springer, 2000. Print. Porter, Michael. â€Å"Location, competition, and economic development: Local clusters in a global economy.† Economic Development Quarterly 14.1 (2000): 15–35. Print. Reid, Robert and Bojanic David. Hospitality Marketing Management. Hoboken, New Jersey: John Wiley and Sons, 2009. Print. Wernerfelt, Birger. â€Å"A resource-based view of the firm.† Strategic Management Journal 5.2 (1984): 171–180. Print. App endix Appendix 1 Example of generic Price-Quality perceptual map This report on Rotana Hotel Management was written and submitted by user Tombstone to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The novel progresses Essay Example

The novel progresses Essay Example The novel progresses Essay The novel progresses Essay The reader begins to realise that Fagin is an evil character as the novel progresses.  In chapter thirteen, Charles Dickens portrays Fagins determination to get Oliver back: Whats become of the boy? said the Jew, seizing the Dodger tightly by the collar, and threatening him with horrid imprecations. This brings about suspicion in the reader as Fagin is showing much determination to retrieve a little boy. But one consequence of Oliver not being under the control of Fagin is that he could snitch on Fagins criminal activities. But this is only a possibility, so why his Dickens illustrating this character with such determination? The reader begins to understand that Fagin is under the influence of Monks for which is why he shows such determination to retrieve Oliver. Dickens has portrayed Fagin as a self-obsessed character as he his only concerned about the consequences that would occur to him or benefit him with the retrieval of Oliver. Again, Dickens has depicted Fagin of his malicious human nature. The reader has clear understanding of how Fagins mind works; he is a character who has a strong attachment to materialism and he his self-absorbed. The reader begins to develop an understanding of Fagins character; he has much dexterity within the criminal world and is a sly, cunning, and resourceful man.  This is also portrayed through Alan Bleasdales interpretation; however this character has been expressed as more intelligent.  When Bumble is introduced back into the novel in chapter 17, he discovers an advertisement about Oliver and he immediately sets out to find more information. When Bumble meets Mr. Brownlow he attempts to destroy Olivers character. Dickens depicts the evil aspects of this character through the way he treats other people and this is mainly portrayed through how Oliver is treated: that Oliver was a foundling, born of low and vicious parents. That he had from his birth no better qualities than treachery, ingratitude, and Malice. Not only is this not true but Bumble has created a false background of Olivers history, which he tries to deceive Mr Brownlow with. Dickens has portrayed the evil characteristics of Bumble and he has depicted the evil aspects of human nature through this character. He is desperate to get his reward. In his greed he blackens the character of Oliver and describes him as a foul child. Mr. Bumble does not mind spoiling the reputation of Oliver as long as it would earn him five guineas. Once again Dickens reveals the corrupt parochial world through the character of Mr. Bumble.  The most amusing scene in the novel is the one in which Mr. Bumble is shown assessing the property of Mrs. Corney before proposing marriage to her. His exclamations of greed, his flirtatious manner, and his display of affection make Mr. Bumble into a rather comic character. Mr. Bumble is married for two months but he looks unhappy in his relationship. Mrs. Corney dominates and insults him, which causes unpleasantness between them. She does so in the same room in which both of them had expressed their love for each other. The woman, who had acted coy before, now behaves like a demon, hitting her husband and tearing his hair, which is Dickenss humor. Within the relationship Mr Bumble finds himself in a difficult position, he believes that he his in command of the relationship and the wife has to obey: The prerogative of man is too command. By Mr. Bumble saying this it caused Mrs. Bumble great unpleasantness and there is a rather comic moment where Mrs. Bumble attacks Mr. Bumble with success: clasping him tightly round the throat with one hand, inflicted a shower of blows. What Charles Dickens is trying to illustrate is that Mr. Bumble was so full of his own importance that he didnt care about others. Now, that Mrs. Bumble is present she can control Mr. Bumble to an extent and put things into perspective for Mr. Bumble. Charles Dickens is depicting Mr. Bumble and the reader feels that that is what he deserves. Dickens has depicted both Bumble and Fagin in the development of both characters. He has clearly expressed his concerns for the corruption of social conditions; how children are treated, the way law his administered and the consequences it leads to: crime. All of these factors are illustrated through how dickens has depicted the evil aspects of human nature through Bumble and Fagin.  The reader is expecting the evil characters of Bumble and Fagin to obviously have the ending that they deserve and this is what Dickens gives to the reader. Dickens builds up a great deal of tension to Fagins death and when Oliver and Mr. Brownlow go to meet Fagin, before his death, Dickens portrays him as a helpless animal: The condemned criminal was seating on his bed, rocking himself from side to side, with a countenance more like that of a snarled beast than a face of a man. Dickens has transformed this character, from the ruler of the criminal world to a powerless animal and he has gained the readers sympathy by doing this. But, because of his evil ways, death is his punishment, and that is what I personally think he deserves. When Fagin his approaching his death he his not even willing to share a prayer with Oliver and he his portrayed as a crazy criminal. He starts discussing an escape route with Oliver to help him and Dickens is still depicting this character; even in his last moments of life, he cannot even say a prayer, instead he plans an escape. Charles Dickens from start to finish has depicted this character of his evil human nature.  In Bumbles ending, Dickens clearly portrays that Mr. and Mrs. Bumbles relationship isnt going well and eventually they have split up. Not only did they split up but they became paupers in the very workhouse that they once ruled. Dickens has given the ending to these two characters for what they deserve. Overall, Bumble is portrayed as a character that is so full of his own importance and his marriage with Mrs. Corney becomes rather comic and we feel he has suffered at his own hands. Fagin is portrayed as a sinister character, who is attached to his materialism and who only cares about himself.  Charles Dickens has depicted the evil aspects of human nature through Bumble and Fagin. Dickens has criticized both these characters to express his concerns for the social conditions of his time such as law, authority, power and crime, and I believe he has clearly expressed these factors through depicting the characters of Bumble and Fagin.

Marketing Research Proposal Essay Example | Topics and Well Written Essays - 1000 words

Marketing Research Proposal - Essay Example 14). With regard to the Hummer, the marketing decision problem is the changing of the market perceptions of the Hummer in order to enhance its performance through increased sales. Notably, the Hummer has been associated with some aspects of personality that do not augur well with its market objectives (Case 1.1, 2012). The core problem should be the devising of the most appropriate marketing strategies that would reverse these perceptions. Market Research Objectives The market research objectives usually relate to the precise reasons that behind the conducting of a particular market research. Basically, these objectives are the fundamental reasons that underpin all marketing research processes of any organization. The market research objectives of the Hummer brand are anchored on the need of finding the most effective strategy that could improve the performance of the Hummer on the market. Specifically, these objectives include the establishing of varieties of the brand to suit the d iverse needs of the market, the seeking of opportunities to increase the volume of sales of the brand, and increasing the market reach and segmentations of the product. Appropriate Research Design This study will adopt an explorative research design. The value of an explorative research design lies in the development of insights into specific aspects that underpin the research problem. It seeks explanations of occurrences, trends, realities, and the nature of things in order to expand the understanding of the research problem. Explorative research designs are comprehensive in nature in the sense that they seek to harness sufficient amounts of information that appertain to the research problem. Generally, explorative research designs are suitable in situations that demand answers for a specified marketing challenge or problem. In the particular case of the Hummer, the explorative research design will be resourceful in providing the most relevant information that might assists the man agement in formulating the most appropriate responses. The explorative research design will also be imperative in finding strategies of expanding their market reach, changing of the prevailing negative perceptions about the brand, and engaging other strategies that are generally necessary for the improving the market performance and brand image of the Hummer. Research methods The most applicable research method for this research is a mixture of both qualitative and quantitative. Qualitative methods will guide the research in clarifying concepts and providing the general framework that would guide the research activity. These methods will be useful in expanding the understanding of the research problems in order to align the process with the authentic needs. Particularly, the research may require the application of the case study approach in order to furnish the study with sufficient insights. Moreover, the study could rely on extended literature about some of the specific aspects of the problem that relate to the objectives of the study. The incorporation of quantitative methods will enrich the study with specific facts that attend to the problem. For instance, the study will benefit from statistics on the various aspects of the research problem, which would help in the provision of solutions based on specifics. Generally, the